Chef: The Company Formerly Known as Opscode

This morning we announced we’ve changed the company name from Opscode to Chef.

Aaaaaaand… the Earth is still spinning.

As we circulated the idea of changing our company name amongst employees and some members of the Chef Community (and some total strangers, too) the reactions generally fell into one of four categories:

  1. Awesome, makes sense.
  2. It’s about time.
  3. So what?
  4. Um, what’s Opscode?
So, Opscode is now Chef. We’re very happy about this, because now when we’re out at meet-ups, events, conferences or the like, we can stop having this conversation:

Us: “Hey, I’m with Opscode.” Person we meet: “Opscode, huh, what do you do?” “We make Chef.” “I thought Chef was Chef?” “Nope. That’s us. Opscode. The company behind Chef.” “No way.” “Yes way.” “Shut up.”

Seriously, though, thanks to a tremendous Community built by all of you out there, Chef has a ton of what Marketing-types (like yours truly) like to call ‘brand equity.’ So, with a huge opportunity in front of us, we are aligning ourselves directly with the product and Community we love. More importantly, it makes things simple – for you and for us.

Our new website is www.getchef.com. If you go to www.opscode.com, you end up at www.getchef.com.

[By the way, many of you may be wondering, why not chef.com? Well, this thing called the Internet has been around a long time and, as it turns out, Chef does have another meaning. Still, if you're looking for us, you want to get Chef, right? So we feel URL fits quite nicely.]

Our new Twitter @getchefdotcom. We’re dropping the hashtag #opschef and replacing it with #getchef, so if you all could use that going forward, we’d very much appreciate it.

Our Facebook and YouTube pages are, wait for it…  www.facebook.com/getchefdotcom and www.youtube.com/getchef.

As for emailing us here at Chef, just update the email address you have from @opscode.com to @getchef.com. If you forget, no worries, because @opscode.com emails will re-direct to @getchef.com.

Simple (or so we hope).

The Chef Community is a phenomenal group to be a part of; you all are doing astounding things with Chef, for which we’re very grateful and amazed. Likewise, our customers and partners are making big bets on Chef; we’re amped to work with such incredible companies. Changing our name to Chef is the first in the next wave of investments we’re making to ensure your experience with Chef, whether open source or commercial, is totally effin’ delightful.

Get Speed. Get Awesome. Get Chef.

  • dengel

    It is, indeed, awesome. Well done Chef.

  • saboosh

    Love the technology but you guys could use a little education on public addressing. The tone is an erratic mix of marketing brand speak and high school geek trying to make friends. No need to try so hard, it distracts from the overall message.

  • geekifier

    Guys, your facebook link is incorrect – it points to a “Chef” Windows 8 app :). Cool product, but an unfortunate name!

    • http://www.getchef.com/ Chef

      Thanks for the heads up. We fixed the link.

  • pmocek

    This is an unfortunate change.

    Reading the “Opscode Cookbook Release Process” page on your wiki today, I wondered how you will reword phrases that page title, “This part of the process is owned by Opscode,” and “this plugin follows these steps used by Opscode.”

    You: “Chef manages that part, so you won’t have to do so.” User of your software: “Both the open source Chef and hosted Chef?” You: “No, Chef™, not Chef.” User of your software: sigh

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