- Increased agility to more efficiently manage platform configuration.
- Reduced new developer set up time from days to minutes.
- Increased scalability to ensure server growth maps with the company's
AdMeld's Recipe for Success
Admeld is a New York-based technology company with ofﬁces in London, Berlin
and Toronto. Since its launch in 2007, its goal has been to keep premium
publishers on the cutting edge of advertising technology, enabling them to
maximize their revenue and sell their inventory smarter and safer. Their
platform connects clients with hundreds of Demand Side Platforms (DSP),
agency trading desks, and ad networks.
The company custom-designed each of its servers and created all of its own
speciﬁc code to provide its clients superior access to demand, audience
insight, inventory controls, private exchange and client support. For
example, to install a new data package, all property ﬁles had to be
conﬁgured manually with a set-up time of two to three days. Even simply
adding new developers was a time-consuming and resourcing-draining task.
Ian Meyer, Admeld technical operations manager, had previously used
Chef, the world’s ﬁrst and only software-as-a- service
(SaaS) platform for automated infrastructure deployment and conﬁguration
management. He found them to have “great advances” over other tools,
including CFEngine and Puppet, by offering speed, scale, agility and
“Prior to deploying Chef,” said Meyer, “we did everything manually.
It generally took me a couple of weeks to get access to the servers I needed
and at least a day to add a new developer. With Opscode [Chef], I can now add a
couple of developers within 20 minutes. Additionally, when we set up a new
ad serving system with data bags, the set-up time goes from two to three
days to an hour. This is simply one of those tools that you need regardless
of what your environment is.”
Meyer’s favorite feature in the tool arsenal is Chef’s command-line
management interface, Knife. “We use Knife to alter the nodes run-list, to
update roles and update data bags,” he says. “I’m a command-line person, so
this is right up my alley.”
Going forward, the company has its sights set on an infrastructure clean-up
and a capacity increase, including the opening of other data centers, fueled
by the company’s exponential growth. Even though Admeld operates on a stable
infrastructure, Meyer and his department are able to better manage platform
conﬁguration, set up new developers, and scale up server growth with ease
With Chef, Admeld is poised and ready for the future.
“At ﬁrst the team was reluctant,” concluded Meyer. “And now they see the
beneﬁt. Chef speaks for itself.”